By Maimbolwa Mulikelela
RURAL banking offers an opportunity for diversification and growth despite the challenges of supportive facilities and the necessary technology to sustain the implementation of projects in remote areas.
Although the commercial banks and other financial institutions see business prospects in shifting focus to the rural sector, they have not given this market much attention hitherto.
Individuals, traders, entrepreneurs, processing industries, professionals, educational institutions, plantations and others
provide a wide range of business avenues and a ready market for these institutions.
The steady development of the telecommunications facilities in the rural areas has made doing business easy even for the financial sector.
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TIMES OF ZAMBIA
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