Thursday, August 25, 2011

Rebranding to upscale tourism

By Maimbolwa Mulikelela

ZAMBIA ‘Lets Explore’ is the new Zambia Tourism Board (ZTB) slogan meant to attract tourists and create an environment that ensures an equitable balance between the development needs of the country and an investment climate for wealth creation.
Previously without realisation, “Zambia The Real Africa’ slogan was for many years portraying the country in negative terms.
........Times of Zambia

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