Rebranding to upscale tourism

By Maimbolwa Mulikelela

ZAMBIA ‘Lets Explore’ is the new Zambia Tourism Board (ZTB) slogan meant to attract tourists and create an environment that ensures an equitable balance between the development needs of the country and an investment climate for wealth creation.
Previously without realisation, “Zambia The Real Africa’ slogan was for many years portraying the country in negative terms.
........Times of Zambia

Zambian firm cracks US market

By Maimbolwa Mulikelela

Sylva Holdings Limited, a Zambian food marketing and export firm, has managed to gain access into the US market.
The company has sealed a deal to supply thousands of tonnes of food items to the US on a monthly basis.
Sylva Holdings’ managing director, Sylva Banda, told How we made it in Africa that the firm would supply dried fruits and vegetables, soup, cassava muffin mix, as well as canned goat meat and chicken into the American market...........www.howwemadeitinafrica.com

Maimbolwa Mulikelela: Driven Economic Growth Affirmation

Maimbolwa Mulikelela: Driven Economic Growth Affirmation

Driven Economic Growth Affirmation

Maimbolwa Mulikelela

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THE just-ended Zambia Agriculture and Commercial Show in Lusaka was held at a time when Zambia's economic growth is premised on a revival of non-copper mining sectors led-on by agriculture which is seeing growth in maize and other crops.
Against a back-drop of unprecedented Gross National Income (GNI) which has resulted in Zambia graduating into the middle-income country? the show provided a platform for opportunities in the manufacture, transport and telecommunication, construction and tourism sectors.
In addition, the B+ rating and the top 10 improved investment environment in Africa ranking by the World Bank has put Zambia on a better position in terms of increased investment.
The show's theme 'Shaping Tomorrow's World' blends in well with the economic development and the unprecedented maize bumper harvest recorded.Times of Zambia